You measure yourself by the people who measure themselves by you," says the quietly wise Carter Chambers, played with gravitas and grace by a Morgan Freeman. In Rob Reiner's moving, often hilarious film The Bucket List, all sorts of people measure themselves against the two heroes, Chambers and his hospital suitemate, Edward Cole (Jack Nicholson). But as Cole finds, having spent his entire life building a Fortune 500 company, none of that much matters when cancer, the great equalizer, pays a visit.