Peter’s exclusive Ning community serves as the launch pad from where a brand new single is released at the beginning of the month and is available to download for free until the next “Exclusive Single of the Month” is made available the following month. Given the current state of the record industry, Peter believes that an album - defined as a collection of songs – might cease to exist in the near future. This philosophy and having grown up with single-driven music has compelled Peter to adopt this method of releasing new music. Even industry guru, Bob Lefsetz, mentioned in one of his recent “Lefsetz Letters” that “The album is dead,” and “those who need tracks, who are paying for the privilege, don’t want to buy a bundle, but just what they desire. So, if you’re making albums, know that you’re making them for the core.  Everyman might like a single, but he doesn’t want the album.”