Find the Force with Star Wars AR Game During Force Friday II

Force Friday II kicks off tomorrow, September 1 as it celebrates the launch of the latest product line for the upcoming Star Wars: The Last Jedi. Throughout the entire weekend fans can download the official Star Wars app and participate in their new augmented reality scavenger hunt to unlock character videos and data chips on their favorite Star Wars heroes and villains.

“Force Friday II puts fans right at the center of the action using augmented reality to bring our characters to life like never before. The technology theme continues in the Star Wars: The Last Jedi product line, which is our most innovative yet - we can’t wait for fans to see what’s in store.” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media.

It's very simple:

  1. Download the Star Wars app (for iPhone® and Android™) and launch the “Find The Force” feature.
  2. Starting September 1, look for Star Wars graphics with the “Find The Force” logo at participating retail locations and websites. Click here for full list.
  3. Scan these graphics using the “Find The Force” feature to reveal AR character experiences.
  4. A data chip will be unlocked each time a new AR character experience is revealed. Unlock digital rewards as you collect more data chips!
  5. Each graphic reveals a different AR character experience every day from September 1-3.

Here in Atlanta, fans van visit any of the four participating Disney Stores at Permieter Mall, North Point Mall, Mall of Georgia, and Town Center at Cobb to hunt for the "Find The Force" logo. Also, by sharing photos and videos on Twitter or Instagram using the hashtags #FindtheForce and Sweepstakes, fans will be entered for the chance to win tickets to the Star Wars: The Last Jedi premiere in December. 

You can test it out yourself using the image below:


Matt Rodriguez
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