Adam Sandler and Jennifer Aniston might be playing pretend.

Columbia is developing "Pretend Wife," a romantic comedy that would serve as a Sandler vehicle and is in the process of gathering the wedding party.

Aniston is in talks to star opposite Sandler, with Sandler mainstay Dennis Dugan the leading contender to direct the project, though no deals have been made as the studio is figuring out the seating arrangement.

Happy Madison is producing.

The script, written by Allan Loeb and Tim Dowling and once known as "Holiday in Hawaii," is being kept under wraps. Columbia is planning a shoot early next year and eyeing a release on Feb. 11, 2011, the Friday before Valentine's Day.

Heather Parry brought the project into Happy Madison and is shepherding. At Columbia, the project is being overseen by Doug Belgrad and Sam Dickerman.

Sandler, repped by WME and Brillstein Entertainment Partners, next appears in Columbia's ensemble comedy "Grown Ups," produced by Happy Madison and Relativity Media.

UTA-repped Dugan, who has worked with Sandler since 1996's "Happy Gilmore," directed "Grown Ups."

Aniston, repped by CAA and Brillstein Entertainment Partners, has romantic comedies "The Baster" with Jason Bateman and "The Bounty" with Gerard Butler in the can for release next year.